Corso di Mindfulness Scientifica

Sei stanco dello stress?

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    Ti capita di sentirti stressato o in ansia?
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    Hai periodi di cattivo umore che non ti fanno godere le giornate?
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    Ti preoccupi e rimugini sulle cose che succedono?
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    Dormi male o fai fatica a prendere sonno?

Mi chiamo Francesco Sanavio e mi occupo di mindfulness e psicologia sperimentale.

This Sub-Heading Has One Job: Make Your Visitor Want to Keep Reading!

This is a "Hybrid" long-form sales page where we combine the best qualities of classic long-form sales letters with some visual aspects that the most successful online sales pages make use of. At this stage of the page, we want to arouse the reader's curiosity, so they want to keep reading.

If you use the page well, there will be a lot of text and a lot of content. And that's a good thing: it gives you the opportunity to tell a story, connect with your reader and explain your offer in great detail.

But no one wants to read that much text! If that's something you're worried about with a sales page like this, keep in mind that the closer someone gets to making a purchase decision, the more likely they are to hunt for specific information. Your most valuable prospects are more likely to leave when there's not enough information than if there's too much

By the way: short paragraphs and highlight boxes like the one above are a great way to keep the text light and easy to read. Don't overwhelm your visitors with a "wall of text".

Use Sub-Headings Like this One Frequently. Makes Your Page "Skim-Friendly".

Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.

Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.

What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).

Ho iniziato praticando in prima persona la
mindfulness quando ero al San Raffaele a Milano e ho capito la forza di questo approccio

Ho insegnato e praticato la mindfulness in 3 Cliniche Private, 2 servizi del Sistema Sanitario Nazionale e diversi ambulatori univeristari in 5 diverse città sparse in 3 stati.

Quando sono tornato a Padova ho iniziato a lavorare per la ULSS 6 e presso ITC, un centro attivo dal 1979.

The Simple Storytelling Rule for Sales: Convince First, Sell Second!

Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.

Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.

Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

Using Image Sections to Add a Visual Element

Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

8 incontri pensati per imparare la mindfulness

Supervisione individuale grazie a piccoli gruppi

Tanta pratica, poca teoria. Impara facendo

Get Your Points Across by Using Lists

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    Create a nice list of points here. 
    What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
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    Make your content easy to digest.
    You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
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    Once you know this, you'll want my product.
    That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

Impara come migliorare la tua vita con la Mindfulness...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.

Per questo abbiamo sviluppato il NOSTRO NUOVO:


‘Mindfulness’ significa attenzione consapevole. Indica la consapevolezza intesa come una forma pura di conoscenza che deriva dall’intuito e dall’esperienza diretta. Non dal ragionamento.

La mindfulness è la capacità di essere pienamente presente, consapevole di cosa stai facendo e pensando. E’ una modalità di funzionamento della mente opposta a quella automatica, che ci rende reattivi a ogni cosa che succede.

E’ una capacità che ci permette di sviluppare la capacità della mente di auto-osservarsi, distanziandosi dai pensieri e dalle emozioni. Questo ti fa diventare meno reattivi agli eventi e alle situazioni stressanti.

Serve a imparare a vivere nel qui ed ora, invece che essere trasportati a rimuginare su quello che è già accaduto o ad anticipare negativamente quello che deve ancora accadere. Così da non perdersi in pensieri che ci portano dove vogliono loro.

La mindfulness può essere imparata. Puoi iniziare a utilizzarla per disattivare i condizionamenti della tua mente che ti fanno reagire in maniera emotiva e automatica alle situazione di tutti i giorni.

È una tecnica per allenare la tua mente all’attenzione e alla consapevolezza dei tuoi condizionamenti.

Dal 1979 più di 24.000 hanno deciso di migliorare la propria vita con la mindfulness. Quante sono 8 settimane rispetto al resto della tua vita?

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    Apprendimento rapido: svilupperai buone capacità di mindfulness in due mesi.
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    Diventa più consapevole: impara il funzionamento della mente, dei pensieri, delle emozioni e dei comportamenti.
  • 3
    Riduci ansia e stress: imparerai a gestire lo stress, le preoccupazioni e le emozioni negative.
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    Supervisione 1 a 1: grazie ai piccoli gruppi ti darò il mio feedback ogni incontro.
dott. francesco sanavio psicologo a Padova

What People Are Saying About Our Solution

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Riccardo De Conti
- Operatore Tuina (medicina tradizionale cinese)

“Here's what the perfect testimonial looks like..."

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."

Samantha Allen
- Job Title or Role

“Can you ever have too many testimonials?"

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.

Shane Melaugh
- Job Title or Role


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    8 incontri settimanali di 2-2,5 ore
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    le dispense del corso per ogni incontro
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    i file audio in formato mp3 con la guida agli esercizi di mindfulness
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    iscrizione al gruppo Facebook privato di supervisione continua
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    valutazione delle tue abilità di mindfulness prima e dopo il corso

Garanzia Soddisfatto o Rimborsato

Paga con bonifico

A Few More Testimonials to Prove it Works for Real People

“Keep displaying testimonials for social proof.

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety.

Shane Melaugh
- Job Title

“Pick the right kinds of testimonials to show here..."

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page."

Samantha Allen
- Job Title or Role
Francesco Sanavio

Responsabile Corso di Mindfulness

Dott. Francesco Sanavio

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

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The Cons List

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Here's a "What You Get" Section (Plus the Second Call to Purchase)

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Garanzia Soddisfatto o Rimborsato

Paga con bonifico

Servizi a Padova i corsi di Mindfulness, Assertività e mental training

Soddisfazione Garantita 100%

Sei protetto dalla mia garanzia Soddisfazione Garantita 100%. Se dopo aver partecipato al primo incontro non sei convinto del corso, ti restituisco per intero la somma pagata. Senza fare domande.

Domande frequenti

dove si tiene il corso?

Come devo vestirmi?

What about exit intent lightboxes?

Se all'ultimo non posso venire?

in quanti saremo?

Answer questions, save space.

P.S.: Qualche altro dubbio? Scrivimi a

Copyright 2018 - Francesco Sanavio